Introducing Project Elevate: Put the Power of Disney to Work for You
Applications for Disney Advertising’s 2023-2024 Project Elevate program are now open! Disney Advertising is passionate and dedicated to elevating diverse voices and announced a pledge in 2021 to...
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How to Reach Parents During Back-to-School Season
It may feel like summer has just begun, but parents and students are already preparing for the new school year by starting their shopping now! We surveyed Disney Parents1 of elementary, middle, and...
View ArticleAdExchanger: Disney Uses Self-Service to Attract New Buyers – With A Focus on...
On Wednesday, Disney announced the addition of its first-party audience graph to Disney Campaign Manager.
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Proprietary ‘Disney Select’ Audiences are Now Available in Disney Campaign...
Offering a wide range of ways to reach audiences for campaigns of all types and sizes has always been important to Disney Advertising. That’s why we are thrilled to announce that many Disney Campaign...
View ArticleMediaPost: Disney Self-Service Platform Onboards 4,200 Brands, 1,000 Agencies
Disney disclosed its self-service Disney Campaign Manager platform is now being leveraged by over 4,200 brands and 1,000 agencies to automate their streaming TV advertising.
View ArticleDriving Advertiser Transformation with Cutting-Edge Features and...
Disney Advertising has been at the forefront of harnessing the power of streaming TV and automation to streamline the campaign planning process for brands and agencies of all sizes. Through Hulu Ad...
View ArticleAdweek: Disney Kicks Off Upfront Season With New Advertising Offerings
Disney took advantage of CES to host its fourth annual Tech and Data Showcase, kicking off the 2024 TV upfront season.
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Join our VP of Self-Service Platform, Sly Phifer, and our VP of Addressable Solutions, Michelle Marchewka, as they take the stage at TVOT to provide an inside look at how Disney is embracing...
View ArticlePDMI East
We’re bringing the power of Disney’s automation to the annual PDMI East Conference, where we’ll be joined by performance marketing leaders from across the industry. Join us in Miami from April 8-10!
View ArticleDisney Campaign Manager: Pioneering the Future of Streaming TV Advertising
Since launching Disney Campaign Manager in 2020, we’ve welcomed over 4,200 brands and 1,000 agencies onto our platform. The introduction of Disney Campaign Manager lowered the barrier of entry and...
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